We began with a 2-day workshop to understand business and tech needs. Then we interviewed users and presented options for a visual feel. We wireframed the CMS and created high fidelity UIs. This CMS allows hosts and other admins to create, schedule, cancel, discount breaks, and facilitate the livestreams.

In addition to the CMS, we created concepts and a purchase-path prototype to ensure the team understands the guidepost we'll be working toward. With strong visual direction solidified, we began creating high fidelity screens - skipping the wireframe process altogether - and iterated the visuals as we progressed through the design process allowing for a leaner design effort.