This whole thing got started when my family and I were on Lake Superior's North Shore and I wanted a unique shirt to commemorate our trip. We scoured gift shops, coffee shops, chocolate shops, museums and everywhere between, but nothing resonated with me.

Having an upcoming fishing trip, I thought about what I could do with a design for that lake. I sketched a rudimentary lake silhouette and hand lettered its name inside of it, and I haven't stopped. Soon I was getting requests for their lake and wanted more than just t-shirts. Soon I began offering sweatshirts, hoodies, throw pillows, canvas prints, hats, stickers, and more