CASE STUDY
Authentic Logos
Client
Various
Deliverables
Logos ready for merch, web, or print
Role
Hand Lettering, Illustration, Logo Design, Identity Design
Solution Highlights
A compilation of logos and marks created recently. More in-depth case studies coming soon. In the meantime, contact me to learn more.
Cliff Wold's Outfitting Company
For conceptual work like Cliff Wold's, I utilized the existing script but created multiple lock-ups in ways never used before. An avatar, mobile logo, and represented the logos on top of BWCA images to inspire the customer
Vexilar
In conceptualizing Vexilar, a competitor research exposed that while the existing logo was stood out amongst the others, it didn't stand out in a good way. It looked dated and unprofessional. I created a new, authentic logo that met the expectations of the space, but stands out in a new modern way, while giving a nod to the past.
Cliff Wold's Outfitting Company
For conceptual work like Cliff Wold's, I utilized the existing script but created multiple lock-ups in ways never used before. An avatar, mobile logo, and represented the logos on top of BWCA images to inspire the customer
Vexilar
In conceptualizing Vexilar, a competitor research exposed that while the existing logo was stood out amongst the others, it didn't stand out in a good way. It looked dated and unprofessional. I created a new, authentic logo that met the expectations of the space, but stands out in a new modern way, while giving a nod to the past.
Lost Creek Adventures
In conceptualizing Lost Creek, I did a total 180° on their existing logo, which include funky script and splashing water. The solution allows for readability and an "O" that is hidden as a nod to "lost" in the company name.
View Dribbble to get a full breadth of logos, illustration, and hand lettering.
In conceptualizing Lost Creek, I did a total 180° on their existing logo, which include funky script and splashing water. The solution allows for readability and an "O" that is hidden as a nod to "lost" in the company name.
View Dribbble to get a full breadth of logos, illustration, and hand lettering.
